Certified Sommelier
Court of Master Sommeliers
BEVERAGE CONSULTING FOR INDEPENDENT HOSPITALITY
Better lists.
Stronger margins.
Confident teams.
Senior beverage expertise, without the payroll.
Commercial wine strategy, buying, pricing, by-the-glass architecture and team development for independent venues that need senior wine expertise, without the cost of a full-time sommelier or beverage manager.
Remote support across Australia · Onsite visits by arrangement
ACCREDITATIONS & CERTIFICATIONS
Recognised wine expertise, applied commercially.
WSET Level 3
Wine & Spirit Education Trust
EXPERTISE BEHIND YOUR TEAM
You run the venue.
We make the beverage programme work harder.
Your managers already have a restaurant to run. Vino Logic provides the senior beverage thinking behind them.
Vino Logic was born from a simple idea: not every venue needs, or can justify, a full-time sommelier. But every serious wine programme still needs experienced beverage expertise behind it.
We focus on the decisions that affect commercial performance: what you buy, what you pour, how you price it, how much stock you carry and how confidently the team can sell it. Vino Logic brings a French hospitality perspective shaped by experience across Paris, London, Melbourne, Sydney and Brisbane, with the consultancy focused specifically on the realities of Australian restaurants and wine-led venues.
THREE WAYS TO WORK WITH VINO LOGIC
Review. Support. Create.
Clear entry points for owners and managers. Diagnose the programme, bring senior beverage direction into the business, or build from the ground up.
01
ADVISORY & CELLAR STRATEGY
Review
Find out what should change first, and why.
A$750
one-off
- Wine list and menu pricing review
- BTG structure and high-volume pour economics
- COGS and margin opportunities
- Supplier rationalisation and buying opportunities
- Stock movement and cellar balance
- Prioritised recommendations with commercial rationale
Move into ongoing Support within 14 days and the full A$750 Review fee is credited towards your first month.
Find the leaks. Tighten margins. Get a fresh commercial perspective.
Start with a ReviewMOST ENGAGED
02
FRACTIONAL BEVERAGE DIRECTOR
Support
Senior beverage thinking, without another salary.
- Ongoing list curation and buying decisions
- Regular margin and COGS tracking
- Supplier comparison and portfolio strategy
- BTG rotations, costing and stock oversight
- Staff masterclasses and sales resources
- Management calls and decision support
Fractional Beverage Director expertise behind the management team you already have.
Discuss Support
03
TURNKEY BEVERAGE CONCEPTION
Create
Build a beverage programme with a clear identity and commercial structure.
- Full opening beverage launch
- Bespoke cellar and list architecture
- Vendor procurement and supplier setup
- Opening stock budgets and pricing model
- BTG architecture and service systems
- High-impact staff training and handover
For new openings, major repositioning and complete beverage rebuilds.
Discuss CreatePRACTICAL, NOT THEORETICAL
Personality in the glass. Discipline behind the numbers.
15+
Years across restaurant management, senior sommelier roles and beverage strategy.
AU + EU
Hospitality experience across Melbourne, Sydney, Brisbane, Paris and London, applied to Australian hospitality.
Remote first
Senior support that works alongside owners, GMs and floor teams without adding another full-time role.
A LOW-FRICTION START
See the opportunity before committing to ongoing support.
-
01
Review
We assess the programme and identify the commercial priorities.
-
02
Decide
Take the recommendations in-house or bring Vino Logic in to implement them.
-
03
Support
Move into ongoing support within 14 days and your A$750 Review fee is credited towards the first month.
LET'S TALK ABOUT YOUR VENUE
A better beverage programme starts with a useful conversation.
Send us your venue name, location and current wine list if available. We will come back with the most sensible starting point.
consulting@vinologic.wine Chat with us on WhatsApp